UnFuck Your Funnel
The last funnel course you’ll ever buy.Transform your graveyard of forgotten offers and disjointed email flows into a thriving ecosystem that converts leads into buyers daily.
For experts, coaches and service providers who get attention, opportunities and engagement- but it takes way too much effort to convert leads into clients.
Turn your disconnected assets into a predictable lead-to-client pathway that works for you- and saves you time to do what you love.
There are three elephants in this room:
△ One: Visibility doesn’t automatically become revenue.
And posting to the void with no reliable place to send people does nothing but erode your confidence.
△ Two: Following someone else’s funnel guidelines/ ticking the boxes doesn’t make your funnel work.
You’re made to feel like it’s your fault, but it isn’t. There are universal principles and proven structures that work (ie. human psychology doesn’t really change,) but every brand and message has nuance.
△ Three: You’re surrounded by a graveyard of old ideas and offers, and spend too much time reinventing the wheel.
What you need is an ecosystem that supports you, not a pile of bodies you’re fighting through to get to your next evolution.
UnFuck Your Funnel breaks down the logic
And provides examples so you can apply these universal principles- with nuance- to your own assets, and make informed adjustments to get predictable conversion.
Because let’s be honest, the more you think it’s your fault, the more ashamed you feel, and then sharing, creating, and selling feels like scaling Everest in crocs.
The 6 problems I see in the experts and leaders I work with:
The Visibility Problem
This is the one where you’re posting, speaking, networking, appearing on podcasts, being recommended, and growing your audience, but income still feels inconsistent.
The ‘What Happens Next?’ Problem
You don’t promote your lead magnet because you don’t have confidence in the follow-up. You’re not sure what to plug or pitch in your podcast interviews, so people don’t know how to work with you. When someone reaches out to buy something, you reinvent the wheel each time.
The Follow-Up Problem
You know you should be following up more, but you don’t know how often, what to say, when to stop, how to stay visible without feeling pushy. So you either disappear completely or stress about worrying people.
The Offer Journey Problem
You have multiple offers in your ecosystem, but you’re not sure which offer to promote where, what bridges the gaps between offers, and if you’re selling too soon (or too late.)
The Confidence Erosion Problem
Uncertainty creates hesitation. Hesitation creates inconsistency. Inconsistency creates doubt. You eventually start questioning your content, offers, positioning, and even your business as a whole- when the real issue is usually much smaller.
The Wall-Spaghetti Problem
Over the years, you’ve accumulated ideas, offers, resources, lead magnets, automations, content, and systems. Nothing is necessarily broken, but it’s not fully connected and working together.
You’ve already tried to solve these problems
You’ve bought:
- Funnel courses
- Swipe files
- Templates
- Email sequences
- Webinar frameworks
- Launch plans
- Content systems
- Sales trainings
And implemented them to the letter. And when it didn’t work out like you planned, you felt like it was your fault- but it wasn’t.
Most funnel advice is prescriptive. It assumes:
- Your audience buys the same way
- Your offers fit the same structure
- Your business model is the same
- Your customer journey is identical
It treats frameworks like laws. But businesses aren’t universal.
What makes UnFuck Your Funnel different:
Most funnel courses give you answers. This one teaches you how to think.
By the end, you’ll understand:
- Human psychology
- Buyer behaviour
- Decision making
- Offer progression
- Lead nurturing
- Follow-up
- Conversion principles
As they relate to your brand, offers, and audience, not someone else’s.
What we’ll cover:
Funnel Strategy & Buyer Behaviour
The principles that underpin effective funnels.
How buyers actually make decisions.
How different funnel structures influence behaviour, conversion and growth.
How to think about funnels as systems rather than a collection of disconnected assets.
Funnel Auditing & Diagnosis
How to identify:
- Missing components
- Weak links
- Conversion bottlenecks
- Unnecessary complexity
Determine what actually needs fixing before you start rebuilding.
Audience Intelligence
How to uncover what people truly want, need and value.
How to move beyond assumptions and anecdotal feedback.
Use this evidence to inform positioning, messaging and offer decisions.
Offer Ecosystems
How to design offers that work together strategically.
How to create logical pathways between offers without forcing people through rigid ladders.
How to build an ecosystem that supports different buyer needs, timelines and entry points.
Lead Generation Strategy
How to evaluate and choose the right lead generation mechanisms for your business.
How to connect lead magnets and entry points to the broader customer journey.
How to attract people who are likely to become clients, not just subscribers.
Conversion Assets
The principles behind effective landing pages and sales pages.
What drives action at different stages of the buying process.
How to identify friction, confusion and conversion barriers.
Email Strategy
How email supports trust, decision-making and conversion.
How to nurture relationships without relying on endless content.
How to sell consistently without damaging trust.
How to create momentum and urgency ethically.
Content & Visibility Systems
How content fits into the wider lead-to-client ecosystem.
How visibility translates into demand and conversion.
How to create content that supports strategic business objectives rather than throwing spaghetti at the wall.
Join me LIVE:
△ If you’ve got big plans for Q4 and want a warm audience to sell to
△ If you want to make passive sales this summer while you take time off
△ If you want your business to support you through the biggest buying time of the year (the last quarter)
This is your opportunity to completely sort out your funnel in 6 weeks, with weekly live training and group implementation sessions.
And I don’t mean reinventing the wheel or teaching you to suck eggs.
I mean connecting the disparate pieces of what you already have, aligning them with your audience and your brand, and putting them into a structure.
I mean elevating that into an aligned process that positions your offers as no-brainer solutions to your audience, and gives you confidence to plug your lead mag in every post.
How it works:
We start Wednesday 1 July and finish 5 August 2026, meaning you can have an audience full of warm leads for you to sell a Big Cool Thing as soon as September.
I’m only delivering this live ONCE annually. After this, it will be self-study until I update the course again in a year.
Trainings will be no more than 1 hour long every Wednesday at noon, and come with summaries and transcripts. Attend live or watch the recording.
Implementation sessions may run up to 120 minutes to ensure everyone is heard. (These will also be recorded, transcribed, and summarised.) Members will vote on the times so as many people can attend live as possible.
The time spent on this project each week will vary, but between calls and self-implementation time, I’d commit around 3-4 hours per week to this. (I’d recommend showing up live to implementation sessions, but you can watch the recording of the training.)
About CiCi
I’m CiCi Reagan, and I’ve been enamoured by words for as long as I can remember.
I’m 10+ years sober, an immigrant (USA to the UK,) and helicopter-mom to a Mini English Bulldog named Harley.
I started my entrepreurial journey in financial services in 2019. 5 years later, I sold that business and followed my true passion: writing.
Over the years, I’ve worked with clients across many sectors, from clinical psychologists, lawyers, and IT professionals to coaches, creatives, psychics, and even product-based businesses to turn leads into clients as effectively as possible.
The work is always different, because each business is different. But the principles and strategies translate if you understand the meaning behind them.
My people want more than a recipe, they want deep understanding and clarity- without the overwhelm.
Many of my clients are ND like me, so I make all content digestible, specific, and provide written and video trainings.
Everything I teach is based on your unique passions, skills, expertise, and the message you feel compelled to share with the world, rooted in my LOUD Messaging Methodology™️ and Unseen to Unmissable™️ framework.
It’s time to UnFuck Your Funnel
This is your ONLY chance this year to attend LIVE weekly + implementation sessions with me. After this, the course will be self-study until I update the content in a year.
Get your funnel optimised to convert leads to clients in just 6 weeks.
Build a pipeline before you launch your Next Big Thing in Q4!
We start on 1 July and finish 5 August 2026.
The course starts in:
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Pay in full | Get FREE diagnostic
£297 value FREE when you pay in full- Get a FREE Leads to Clients Diagnostic (£297 value) when you pay in full
- ONLY opportunity this year to attend LIVE
- 6 weekly live training sessions each Wednesday from 1 July- 5 August (up to 60 mins)
- Live implementation sessions (up to 120 mins)
- Recordings, summaries and transcripts of all sessions available instantly
- The funnel asset checklist and full 3-module program, plus additional templates and guides
- Outline your process and gather Audience Intelligence
- Align your offers with your audience’s level of awareness
- Perfect your messaging to speak to precise mini-transformations your audience is actively seeking
- Build up a bank of warm leads ready to invest in your next offer by September
Pay in 2 installments
Spread the cost over 2 months- ONLY opportunity this year to attend LIVE
- 6 weekly live training sessions each Wednesday from 1 July- 5 August (up to 60 mins)
- Live implementation sessions (up to 120 mins)
- Recordings, summaries and transcripts of all sessions available instantly
- The funnel asset checklist and full 3-module program, plus additional templates and guides
- Outline your process and gather Audience Intelligence
- Align your offers with your audience’s level of awareness
- Perfect your messaging to speak to precise mini-transformations your audience is actively seeking
- Build up a bank of warm leads ready to invest in your next offer by September
By the end of UnFuck Your Funnel, you’ll:
△ Choose the right entry point for your audience (freebie, quiz, low-cost offer, webinar, masterclass, etc.)
△ Connect your lead magnet or entry point to a no-brainer paid offer.
△ Tighten the messaging at each stage so people understand why it matters and why now.
△ Add follow-up that actually leads somewhere instead of just sending “hope you enjoyed this!” emails into the abyss.
△ Understand what to track so you can spot what’s working, what’s not, and where people are dropping off.
Client testimonials:
“My funnel brings in regular passive sales.”
“I got a client directly from the new copy.”
“CiCi has a great passion for messaging.”
“Before working with CiCi, my passion and personality were getting lost.”
“CiCi is a wordsmith of the highest order.”
“My business wouldn’t function without her.”
“Taken big steps toward where I want to be.”
“Learning HOW to tweak things was key.”
“I’ve learned and progressed more in 30 minutes than I have in months.”
“I’m clear on my message and style.”
“Brought a fresh perspective on emotional content and boundaries.”
“Sold 4 places on a course and pre-sold a retreat day.”
“She knows what your audience needs to hear.”
“For the first time ever, I feel seen and heard.”
“CiCi’s helping me craft my message with ease and grace.”
“The people who’s writing I admire use your words.”
“I spoke 3 sentences and she summarised what I wanted, who I wanted it from, and how I could go get it.”
“These testimonial questions will take things to another level.”
“My group went from barely to highly engaged after following CiCi’s advice.”
“From confused messaging to 40K reach/ month.”
“The copy CiCi writes is just amazing.”
“Changed my perception on how to stay true to myself.”
“We all need access to the CiCi superpower.”
“Your encouragement and guidance have been invaluable.”
“Made big, aligned shifts in a matter of minutes.”
“CiCi helps me find new, creative ways of sharing my message, boosts my confidence, and revitalises my passion.”
“What amazed me was CiCi’s ability to breakdown complex strategies into simple, relateable terms.”
“I came away with a non-overwhelming plan of action.”
“The email you suggested made me £100 so far- and I wasn’t even hard selling.”
“Working with CiCi reaffirmed everything I knew about how I wanted to present myself.”
