Portfolio, testimonials & case studies
Sue Ellar, Health Transformation & Food Relationship Coach
We’ve worked together for over a year to:
- Consistently sell out her program launches (£20K +) full of dream clients
- Build an audience full of aligned people
- Speak on stages at prestigious events
- Land podcast opportunities
- Grow her team & get her son started on his entreprenurial journey
- Become one of only 10 Master WildFit coaches in the world
“CiCi is an absolute delight to work with.
Before we started, I found it hard to express myself on social media. I knew what I wanted to say, but the words just wouldn’t flow onto the page. My passion and personality and messaging were getting lost.
CiCi just gets it.
From the start, we bonded quickly and I felt completely understood. She’s helped me find my voice, show up more confidently, and finally feel good about how I’m coming across online.
Her approach to repurposing content has made social media feel so much easier and less overwhelming.”
–Sue Ellar, Health Transformation & Food Relationship Coach
–Dr Mark Deeks, speaker & music for mental health advocate
Dr Jade Redfern, Clinical Psychologist and Parenting Expert
Over the course of our work together, we built and optimised a multi-offer funnel ecosystem including quizzes, segmentation, evergreen offers, webinars, email marketing and membership campaigns.
The parenting archetype quiz generated 900+ completions at a 71% completion rate, feeding targeted nurture sequences with open rates between 48–63% and click rates up to 16%.
Alongside launch campaigns and evergreen optimisation, this work helped create multiple lead and sales pathways across Jade’s product suite, including at multiple funnels that now generate regular passive sales.
- Grew her email list to 7500+ people
- Grow her membership to over 100 people
- Grow her free FB community to over 2,500 people
- Grow her IG following to 50,000+ people
Dr Jade Redfern, Clinical Psychologist
Success Unlocked & Success engineers
“A lot of people who have recommended CiCi will talk about her copy writing prowess… and rightly so!!! She is fantastic!
But I’d like to take a moment to tell you what a brilliant human being she is… what a great presenter she is… and about her real superpower… understanding people!!
CiCi sees people!!! I mean, she really sees people.
And that means she can truly connect with them.
This not only makes her a great copy writer. It makes her a wonderful presenter and a fantastic human!“
–Simon Hartley, High Performance Speaker & Expert
CiCi in media:
Client testimonials:
“My funnel brings in regular passive sales.”
“I got a client directly from the new copy.”
“CiCi has a great passion for messaging.”
“Before working with CiCi, my passion and personality were getting lost.”
Testimonial from Laura Mitchell, Tantrica Sound Medicine Woman and Soul Healer
Testimonial from Rachel Luke, Digital Marketing Wizard
Testimonial from Rachael Rawnsley, Spiritual Membership Expert
“CiCi is a wordsmith of the highest order.”
“My business wouldn’t function without her.”
“Taken big steps toward where I want to be.”
“Learning HOW to tweak things was key.”
“I’ve learned and progressed more in 30 minutes than I have in months.”
“I’m clear on my message and style.”
“Brought a fresh perspective on emotional content and boundaries.”
“Sold 4 places on a course and pre-sold a retreat day.”
“She knows what your audience needs to hear.”
“For the first time ever, I feel seen and heard.”
“CiCi’s helping me craft my message with ease and grace.”
“The people who’s writing I admire use your words.”
“I spoke 3 sentences and she summarised what I wanted, who I wanted it from, and how I could go get it.”
“These testimonial questions will take things to another level.”
“My group went from barely to highly engaged after following CiCi’s advice.”
“From confused messaging to 40K reach/ month.”
“The copy CiCi writes is just amazing.”
“Changed my perception on how to stay true to myself.”
“We all need access to the CiCi superpower.”
“Your encouragement and guidance have been invaluable.”
“Made big, aligned shifts in a matter of minutes.”
“CiCi helps me find new, creative ways of sharing my message, boosts my confidence, and revitalises my passion.”
“What amazed me was CiCi’s ability to breakdown complex strategies into simple, relateable terms.”
“I came away with a non-overwhelming plan of action.”
“The email you suggested made me £100 so far- and I wasn’t even hard selling.”
“Working with CiCi reaffirmed everything I knew about how I wanted to present myself.”
