Description
How to Leverage Others Audiences to Build Your Brand
You don’t need your own podcast.
You don’t need a pitch deck, PR agent, or a million followers.
You just need a story, a message, and the confidence to show up- on someone else’s stage.
Note: ND clients love these trainings because they’re direct and straightforward.
You’ll Learn:
✔️ How to find and vet podcast opportunities that support your brand
✔️ The exact pitch structure CiCi uses to land features (and responses)
✔️ How to shape your story without trauma-dumping
✔️ What makes a YES-worthy pitch (even if you’ve never done this before)
✔️ How to build trust fast and make their audience yours
It’s everything you need to get booked in the next 72 hours- no overthinking it, no getting ghosted.
The backstory:
Lazy Podcasting was born when Ashleigh King of Flamingo Heights Podcast Studio asked CiCi to deliver an in-person workshop on how she’s landed over 30 podcasts and appearances in Newsweek and the BBC (without her own show or paying for PR.)
She quickly put together a crash-course with everything she knows about building a brand while leveraging other’s audiences, and people loved it!
So she polished it up, recorded a version made for online consumption, and wrote a PDF guide so you can book your first appearance by the weekend!
What You Get:
A 24-minute, no-nonsense training video
Cause you’re busy. You don’t need to listen to someone talk for an hour and a half. CiCi walks you through the full process, from pitching to storytelling to ethical visibility. It’s like a strategy session and a pep talk in one, and perfectly accompanies the PDF guide.
A beautifully designed, 14-page PDF guide (with pitch template and podcast tracker)
Packed with exercises, templates, storytelling prompts, outreach tracking sheets, pitch template, and insider tips, all broken down with clarity, humour, and zero overwhelm.
Go from “I don’t know what to say” to booked and booking tickets- in under 90 minutes.
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